Amos Feranmi

About

My work sits at the intersection of product, marketing, technology, and growth. I enjoy figuring out how products should be positioned, who they should be built for, how they can reach those people, and what systems can turn initial interest into sustained adoption and growth.

I currently work at Selar, an African creator-commerce platform, where I work across product marketing and growth. My work involves taking products and features from the point of development to the market, developing positioning and go-to-market strategies, driving acquisition and adoption, running growth experiments, working on partnerships, and thinking about how marketing can become a repeatable growth system rather than a collection of one-off campaigns.

Over time, I have worked across several areas of marketing, including product marketing, performance marketing, digital marketing, growth, content, partnerships, and community. Working across these disciplines has shaped the way I think about growth. I don't see marketing as existing separately from the product. I think the best marketing starts with understanding the product, the customer, the problem being solved, and the distribution system that connects the two.

On Distribution

I am particularly interested in distribution.

There are countless good products, businesses, ideas, and people that struggle to get the attention they deserve. I am fascinated by the systems that solve that problem. How do you identify the right audience? How do you reach them? How do you communicate value clearly? How do you get someone to take the first step? How do you turn that first interaction into adoption, loyalty, and advocacy?

That interest has led me beyond traditional marketing roles and into building things myself.

Building

I have worked on entrepreneurial projects and businesses, including Neighbourly, a local discovery platform created to make it easier for people to discover businesses, vendors, artisans, and services within Redemption City. I have also been involved in Dialexis and DialX, projects centred around ideas, conversations, knowledge, and bringing people together around practical topics in business, careers, leadership, innovation, and personal development.

I also care deeply about technology and education.

Through Tech for Tomorrow, I have been involved in creating opportunities for young people to learn practical technology skills, including software engineering, product design, digital marketing, mobile app development, data analytics, robotics, and artificial intelligence. I believe access to technology education can fundamentally change what young people believe is possible for their lives and careers.

Background

My academic journey has also shaped how I approach problems. I studied Civil Engineering at the University of Lagos before going on to earn an MBA in International Business from Nexford University. Engineering gave me a systems-oriented way of thinking, while business and marketing have taught me to think about customers, markets, economics, positioning, and growth. I find the combination particularly useful when solving complex problems.

I am also deliberately becoming more technical. I am interested in coding, artificial intelligence, analytics, product technology, and technical marketing. I want to understand not only how to communicate a product, but also how the product works, how people use it, how that behaviour can be measured, and how technology can be used to make growth more efficient.

Outside of Work

Outside of work, I enjoy writing, learning, playing lawn tennis, exploring technology, and working on ideas that may eventually become businesses or products.

I am also interested in teaching and sharing knowledge. I write about marketing, growth, business, technology, and personal development, and I am building towards creating more educational resources, including courses, ebooks, templates, and mentorship programmes.